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Urotate · the numbers behind interactive 3D

How does it help
my business?

An interactive 3D model of the product doesn't just look good — it sells more. When customers can rotate, inspect and zoom in, they buy with more confidence and return less. And since you generate it yourself online, there's no studio shoot standing between you and shipping it. Here's what leading industry studies found:

Conversion rate — with vs without an interactive model

Static images only 100
Product with an interactive 3D model 194
Nearly 2× more conversions · source: Shopify
+0% Average conversion-rate uplift for brands using 3D commerce Source:
+0% Higher purchase intent among those who tried a 3D model 3D commerce research
0% Fewer product returns when 3D viewing is available · London Dynamics
0% of shoppers are willing to pay more for a 3D shopping experience Source: · 2021
0% of shoppers feel more confident in their decision when 3D viewing is available Retail research

Research by

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Sources

Shopify — The Evolution of 3D Ecommerce
London Dynamics — Retailer's Guide to 3D Ecommerce
Sketchfab — 3D Viewer for Commerce