Urotate · AI images vs video vs 3D
Why not AI
images or video?
AI image generators can fake a few angles of your product, and video can show it turning — but neither gives your customer real, explorable geometry. A 3D model lets them take control: rotate, zoom in and inspect exactly what matters to them, with the object staying exactly what it is. That difference changes the whole buying experience.
Real geometry, not a guess
An AI image model doesn't know your product's actual shape — ask it for "the same ring from the back" and it invents one. A 3DGS model is reconstructed from your real photos, so every angle is the actual object, and you keep full control over exactly which angle and zoom level to show.
Video ends. Interaction stays.
A clip runs a few seconds and ends. A 3D model keeps the customer engaged — playing, rotating, discovering. Longer engagement translates directly into more conversions.
One clip — or one asset for everywhere
Filming video from every possible angle is heavy and impractical. One scan creates a single lightweight model that fits the product page, ads, a presentation and even an AR experience — with no re-shoot.
Average uplift in conversion rate among brands that switched to interactive 3D commerce.
More on the research — how it helps my business ›